Health apps have always promised better habits, but the closer they get to daily behavior, the more sensitive data they collect.

HealthBlocks takes a different path.

It turns healthy behavior into fun walking challenges keeping user data private. Users move toward a goal, compete with others, and earn rewards for finishing the challenge.

Over the past few months, large organisations and health brands have started using HealthBlocks.

Corporate teams, including Capgemini, have run walking challenges. Health brands like HelloFresh and Nosu have launched reward campaigns through the app. This summer, HealthBlocks will support a campaign with one of Europe’s largest pharmaceutical companies to promote healthier lifestyle habits for GLP-1 users in the Netherlands.

All of this only works if people trust the product with their data.

Nillion helps HealthBlocks earn that trust by protecting the sensitive data underneath the game. With that layer in place, HealthBlocks gives organisations a way to drive participation without exposing the data that makes the experience work.

Work Hard. Walk Harder.

When work gets intense, health is usually the first promise people break to themselves.

HealthBlocks gives companies a way to bring movement back into the workday without making wellness feel like another obligation. 

Teams join a walking challenge, compete in a friendly way, and earn rewards for staying consistent.

It also reflects a broader shift in how companies are starting to think about wellness as a part of the work environment. 

To date, over 5,200 employees have joined HealthBlocks challenges. Recent corporate activations have reached an 85% completion rate and 89% daily active engagement, with teams averaging 80+ participants and walking 25 million steps together in 30 days.

In a recent challenge with Capgemini: 

• 86 participants joined the challenge
• 70 completed it
• 91% daily active engagement
• 21 participants joined at least one follow-up challenge

Teams work hard, HealthBlocks gives them a reason to walk harder. 

Movement Meets Nutrition

HealthBlocks is also becoming useful for health brands because the challenge does not end when the walking stops.

The same user trying to move more is often trying to eat better, or build healthier routines outside the app. That makes brands like HelloFresh and Nosu a natural fit.

HelloFresh helps people cook fresh meals at home through meal-kit delivery. Nosu is a metabolic health supplement built to help reduce sugar cravings.

Both brands have started running campaigns through HealthBlocks, offering rewards to users who complete a challenge.

Early pilots have seen an average 18% discount redemption rate, meaning almost one in five earned discount codes were used.

In the Nosu Health campaign:

• 62 participants joined
• 45 completed the challenge
• 22 participants joined at least one follow-up challenge
• Participants who completed the challenge could claim a 15% discount 

In the HelloFresh campaign:

• 66 participants joined
• Participants who complete the challenge can claim a €95 HelloFresh discount
• The campaign is still ongoing

A More Gamified HealthBlocks

HealthBlocks was built on the idea that staying healthy becomes easier when it feels fun.

The app already turns movement into fun short challenges. In April, the team added another layer with the launch of game cards.

Game cards turn a user’s activity into something that feels closer to a player profile than a fitness dashboard. They show steps, total challenges, success rate, stake, profile history, and challenge progress in one collectible-style card.

Soon, the team will take the gamification further with the V2 gaming engine. 

The update will introduce

• Running challenges
• Self-hosted challenges
• 1v1 battles
• Group deathmatches and more campaign options for partners.

What’s Next

Apart from the V2 gaming engine, HealthBlocks is also moving into a more sensitive area of health behavior: lifestyle support around GLP-1 medication.

This summer, the team will launch a campaign with one of Europe’s biggest pharma companies to help promote healthier lifestyle habits for GLP-1 users in the Netherlands.

GLP-1 medication is widely used for diabetes and obesity. The treatment can be highly effective, especially when paired with better daily habits.

With HealthBlocks, lifestyle improvement can become more social and easier to stick with. 

The campaign is still under wraps, but it shows how HealthBlocks can bring its model into more serious health use cases.

HealthBlocks makes healthier behavior easier to repeat without turning user data into the cost of participation.

Nillion makes that possible by keeping privacy at the center of the product.

Nillion x HealthBlocks: A New Challenge is Coming This Week

We are teaming up with HealthBlocks for a three day Walk-to-Earn challenge starting this Friday.

$1,000 in prizes up for grabs.

The sign-up link drops this week. Stay tuned.